The Gift of Gab
Introducing "The Gift of Gab," a captivating podcast hosted by Gabby Grahek, a tenured Social Media Strategist, parent, partner, connector and human. In this podcast, we aim to explore familiar topics in refreshingly unique and thought-provoking ways. Our mission is to put human nature back at the heart of the conversations, delving deep into social media management, mental health, parenting and guardianship, career empowerment and how all of these topics intersect with each other.
Join Gabby and a diverse range of insightful guests as they engage in deep discussions, sharing personal stories, expert insights, and practical advice for you, the audience. Through candid conversations and thought-provoking interviews, "The Gift of Gab" provides a platform for honest exploration, empowering listeners to embrace their authentic selves, challenge current societal norms and foster meaningful connections.
With Gabby's experience in social media strategy and her passion for human connection, this podcast is a refreshing and dynamic space where listeners can find inspiration, encouragement, and valuable perspectives.
Join us on this transformative journey as we bring common topics to life in uncommon ways, inviting you to discover the power of meaningful conversation and the extraordinary depth within everyday experiences.
The Gift of Gab
10. What the heck does a Social Media Professional do all day?
If you google, "When was social media born?" one of the top results will tell you 1997. That means if the oldest social media platform (Six Degrees according to this google result -- which is no longer functioning) were a person, it would be 26 years old.
Even LinkedIn, founded in 2002, is 22 years old.
But even with twenty-plus years of existence, there are still plenty of people -- some of whom work in the marketing field -- who don't know what a social media professional does all day.
To me, this is shocking.
So let's address it.
Not only does this episode give an introduction into what a social media professional does all day, we break down those tasks and skills into specialties.
Wait.. social media specialties?? Isn't it just scrolling and posting silly dance videos all day?
Nope! I mean.. there's some of that.. but there's a lot more that goes into it.
Just there are different specialties to practice if you have a career in the law or taxes/accounting or medicine, we're seeing specialties develop in the social media profession as well.
- Social Media Strategy
- Social Media Content Creation (Photography, Videography, Graphic Design, Writing, SEO, Hashtag Research, etc.)
- Social Media Community Management
- Social Media Campaign (Paid/Sponsored) Management
- Social Media Intelligence (Listening, Analytics, & Reporting)
Currently, most companies hiring for social media positions will list all of the above, but I predict as companies continue to invest marketing budgets into the platforms, we'll see a decline in the Social Media Unicorn search and a shift into recognizing these specialties and with them, full blown social media teams.
Episodes of Gift of Gab will publish weekly!
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